Your marketing, online identity, and your web presence all tell the story of you brand. This is important in building trust with your potential customers and loyal buyers. Creating a reputable and creditable brand should be in the top 3 on list of priorities. One of the ways that your online business can build a better and more trusting relationship with your customers is to ensure that above all else, it is safe to shop with your business.
There have been so many instances of data and security breaches over the last decade, that many people are weary of shopping with smaller brands online due to the lack of security that many small online business sometimes overlook.