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Policy Proof: Do Your Customers Feel Safe Buying From You?



Your marketing, online identity, and your web presence all tell the story of you brand. This is important in building trust with your potential customers and loyal buyers. Creating a reputable and creditable brand should be in the top 3 on list of priorities. One of the ways that your online business can build a better and more trusting relationship with your customers is to ensure that above all else, it is safe to shop with your business.

There have been so many instances of data and security breaches over the last decade, that many people are weary of shopping with smaller brands online due to the lack of security that many small online business sometimes overlook.

You should want to appeal to your online visitors and convey that not only do you have something that they want, but that your methods in getting it to them are 100% safe. Make sure that you are PCI compliant to adhere to payment security best practices. If you are managing and maintaining, your own website, be sure to read all of the fine print of your credit card processor(s) and any third party companies you use to process transactions. Make sure that you have a privacy policy in place that ensures your customers that you have their safety, not only in mind, but that it is a top priority. Also, be sure to provide real contact information that assist in this area if an issue was to arise.

Try a few of these privacy policy generators below:

1. Iubenda

2. Free Privacy Policy Maker

3. Rocket Lawyer

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