Social media apps are making it eaiser and more accessible to analyze and access your interactions. Facebook and Instagram have mobile insights that let you know how each of your posts are performing.
Why is this important?
Checking your mobile insights quickly let you know how your audience is responding to your posts. It makes it super easy to know what to do more of and what not to do. If a post of mine gets a great reaction, I try to hone in on what made the post so great and apply it to future posts and it works!
Instagram mobile insights and some terms you need to know.
In order to use this feature on Instagram, your account has to be converted from a personal account to a business account. Posts that are posted while your account is in personal account mode wont be equipped with mobile insights even after you make the switch. Just click the like bar graph in the top right hand corner for your insights to pop up.
Impressions: The total number of times your post has been seen.
Reach: The number of unique accounts who saw your post.
Engagement: The number of unique accounts that liked, saved, or commented on your post.
Saved: The number of unique accounts that saved your post.
Now for Facebook, you will need to download the Facebook Page Manager App and have a page for your online business. Facebook only lets you see the insights for boosted (paid ads) posts, if you are trying ot get insights on your posts. Facebook insights focus on your overall page performance.
To access this feature in the app click on the line graph icon in the bottom bar in the Facebook Page Manager App.
Actions on page: The number of clicks on your page's contact info and call to action button.
Page views: The number of time people viewed your page and it's sections.
Page Likes: The number of times people liked your page.
Reach: the number of people who saw any of your Page posts, broken down by total, paid, and non paid.
Post engagement: The number of times people have engaged with your posts through likes, comments, and shared and more.
Videos: The number of times the videos on your page have been viewed, at least for 3 seconds.
You are also able to click the either green or red percentage and see whether your performance is up or down compared to the last 7 days.
I hope you are taking advantage of these free resources that can help you create better content that produces consistent and money making results!