Years ago when I decided to start my own business, I knew that I wanted a way to get paid for being ME. I didn’t want to sell phone service or health juice. I didn’t want to sell courses on the internet explaining how to sell courses on the internet. And I didn’t want to host parties selling products that the lady down the street was selling at the parties she was hosting. There is absolutely nothing wrong with any of these businesses (please, no angry comments)! They are great ways to make money and become a business owner. I know women entrepreneurs in each of these industries who love what they do and they are very successful at it. It’s just not for ME.
Every since I was a little girl, I have been the go-to girl. If you want to know something, ask Rachel. If you want something done and you want it done right, ask Rachel. If you want to know the flat-out truth, ask Rachel. Folks who know me know that if they want to hear the real deal and they want it broken down in a way they understand, call Rachel. I am the go-getter, the figure-outter, the make-it-happener. I figured: Why not take this show on the road?
Professionally, I have been an accountant for over 20 years. (Damn, has it been that long? Yikes!) I love what I do. I have had the opportunity to help businesses grow while maintaining their finances. I have learned the inside and out of how businesses work. I have managed the personal finances of business owners and learned how to keep it all together. Personally, I have been a single mother for 13 years. I have 3 boyz who keep me on my toes. Because of them, more than anything else, I strive to be a better woman everyday. Because of them I have had to make miracles happen with my own two hands. Because of them, I have learned how to change every “I can’t” into “I have to”. My purpose is to team with other single mompreneurs and make everything we want to happen, HAPPEN. Being broke, being broken, being bored – “Girl, BYE!”
Her are five ways to figure out what type of business YOU should start:
1. Know the difference between your talents, passion, and purpose
Your talents are what you’re naturally good at and most likely enjoy doing. They usually get the most attention from you and those around you. However, your talents are the supporting actors to your story.
Your passion is that thing you can’t stop thinking about and it makes you feel all giddy inside. It doesn’t matter how silly it is, how impractical it is, or how much everybody around you hates it. That’s YOUR passion, so own it and run with it. Your passion is the connection between your talent and your purpose and is the leading actor to your story.
Your purpose is the reason you are on this Earth. It goes beyond you and touches other lives in a way you can’t even dream of. This IS your story.
2. Let your reality spark your creativity
Let’s say your passion is football. You are a 34 year old single mother of 18 month old twins and you absolutely love football. You have enough sense to realize that, no matter how much you want it, you will never be the quarterback for the San Francisco 49ers. Ever. But you could create a website that schools ladies on the rules of football. Or start a football league for little girls – pink uniforms and all. Or open a boutique that sells feminine football merchandise. Or become a Game Day party planner. Or paint pictures of football players. Or write songs about football. Whatever! There are a million and one things you can do related to your passion that uses your talents.
3. Keep your head in the clouds…
Dream BIG and envison what you want out of your business (purpose). What is your ultimate goal and who is your ultimate customer? What do you want your business to be doing 20 years from now? Let’s say you are really good at decorating, shopping for the home, and make a wonderful homemaker (talents). Your heart is on teaching (passion). You have decided to start a business tutoring college students. Eventually, those students will graduate and will need help decorating their first apartment. They will eventually start a family and want tips on maintaining a home. Before you know it, they will have little ones who will need tutoring.
4. … And your feet on the ground
Pick ONE starting point to focus on now for your business. Master it. Then, and only then, move forward. If your dream is to pull an Oprah Winfrey move and have a talk show, a radio show, a magazine, multiple books, a book club, and a cable network, start a blog first -step one. Work the hell out of that then publish an e-book – step two. Work the hell out of that then… step three. Your big dream is on one end of the spectrum waaaaaaaay down there. Today is step one. What path do you need to take to reach your goal? Operating your dream business is not a get rich quick scheme. It is a journey. One foot in front of the other. Step by step. Decide what the first step in your journey is and start marching, girl!
5. Define your Personal Brand
Who are you and how do people feel when you walk through the door? What is your mission? Your vision? What do you want people to say and think about you when you leave? What is your fashion style? Your communication style? Your personality? Define it. Write it down. Color it. Paste it. Glitter it. BE IT!
What is YOUR purpose? Figure out your passion and it will lead you straight there. And if you do it right, your passion will also lead you straight to the bank.
Until next time,
Rachel Henderson is a single mompreneur who helps other single mothers turn their passion into profit, while maintaining their home. She has over 20 years experience in accounting and business, and is now focused on spreading entrepreneurship among young single mothers. Her hobbies include cooking, shopping, and making gift baskets. She lives and plays with her three boys in sunny Los Angeles, CA. Her faith and the love of her family keeps her motivated every day. For more information visit www.mzrachelzplace.com.