If you have an online business, building relationships is a key part to growing your business.
Since there are so many people in the online space, it’s important that you stand out from the
crowd. One of the best things to do is LiveStream in order to build your know/like/trust factor.
It’s also a great way to show you as an expert in your in your field. All of the top social media
platforms allow you to go live now.
As a Business Strategist for women who work full-time and have an online business, I come
across so many women who are afraid to go live. I LOVE going live (way more than writing a
blog or social media post 😊). It’s probably because I LOVE to talk! Because of this, I’m always
asked about tips to help other go Live. Today I am going to share 3 tips to help you have
GREAT LiveStreams! These tips assume that your settings are on point (i.e. camera,
microphone, lighting, and a tidy area).
Tip #1: Have an outline.
One of the best ways to help you stay on track when you go LIVE is to create an outline of your
speaking points. I have been doing training sessions, speaking engagements, and webinars for
over 10 years, and I still make an outline for what I am going to speak about. It helps to ensure
that you don’t miss any key points. But please, please, please, DON’T read straight from your
notes. Make sure you make eye contact with the camera. Below are a few topics to help you get
1) Introduce yourself and tell 3 fun facts about yourself
2) Share the “why” behind your business
3) Share tips, tricks, or hack
Tip #2: Be yourself
Trying to imitate how someone else does their lives is one of the fastest ways to tank on camera.
You want to make sure your personality comes through when you livestream. So many of us
stress over the little things (I’m going to sound stupid, my hair is not on point, I keep saying
“ummm”, etc.) so much that we end up talking ourselves out of doing it. I strongly encourage
you to just do it…have you talking points and press that red button.
Tip #3: Re-purpose your video
Once you have ended your livestream, make sure you download it to your phone or computer.
You can then use it for several other purposes. One thing you can do is have it transcribed. Once
you do this, you can upload it to your blog (make sure to edit if needed). You can also have the
video edited into 1 minute talking points that you can then upload to Instagram, Snapchat, and
Twitter. Furthermore, you can take “soundbites” from the transcript, put it on a graphic and post
to your social media platforms. These are just a few ways for you to re-purpose your video!
Going Live on social media is definitely a great way to grow your online presence. Although you
may only get a few viewers in the beginning, remain consistent (start off doing it at least 1 day a
week then add more days if needed). Letting your followers know ahead of time is a great way to
increase your viewership. I hope these tips were useful. I would love your feedback in the
Beverly Walthour is a Business Strategist for women who work full-time and have an online
business (or want to start one). She has more than 15 years’ experience as an educator and
entrepreneur. She has conducted training sessions all over the United States and has inspired
hundreds of passionate women to confidently build their online business. She is a published
author and has written for numerous online publications and interviewed on podcasts. She lives in Atlanta and enjoys spending time with family and friends. Apply for a