There are those that follow trends and then there are those who create them. I ran across LaShae Shymez, the CEO of The FaShaenista Files, and immediately recognized the greatness seeping off of my computer screen. Talking to this fashion forward and modern day renaissance woman, I was reassured that her talent and passion for what she presents to her audience is authentic. As a wardrobe stylist, she is a girl's go to for an instant boost in confidence and as a business coach she is a true example of humble beginnings and what they can blossom into. During our interview she was able to give me some insight on marketing, her movement, and more...
You have created a brand that does more than just sell fashionable pieces to your target market. What made you think beyond just selling clothing?
From the very beginning I wanted The FaShaenista Files to be different from your traditional or ordinary. In a market where there are hundreds of thousands that do what you do there has to be something unique about you that sets you apart from the rest. You have to have that thing that gives you an it factor. I knew that I didn't want to just sell clothes but I wanted to make an impact. This was my inspiration for offering other products.
Not only do you help women with their style, you also want to empower them and equip them with resources (The Girl Boss Volumes) to help them on their entrepreneurial journey, how did that come about?
Although I've always been creative, a big dreamer, and full of ambition when I first started my brand I knew nothing about business therefore I made a lot of mistakes. Over time I learned what works and what doesn't work. I've developed strategies that I've seen work over and over and it took me years to figure it out. I know how stressful that can be when you're starting out. There's so much to learn and so much to do. That's why the Girl Boss Volumes Coaching Program was created. I want to help other young female entrepreneurs create their own unique sound in the market place. In a world where millennials are taking over I felt this to be so necessary that as we make moves we're making the RIGHT moves.
You revealed in our conversation that you built your website yourself and you operate it as well, what advice would you give any entrepreneur that wants to take on that task to create and operate their own website?
To succeed you must be willing to invest in your brand. Most entrepreneurs don't have a huge start up budget. I know I didn't but I've always been a firm believer that as an entrepreneur you need to utilize your available options. There are so many tools and resources available at the tip of your fingers if you would just research. While web design is a big task there are so many easy to use website builders you can utilize to get you started. I didn't have the hundreds of dollars to invest in a web designer so I researched and did it myself until I get it right. It's a lot of work but I've saved myself a lot of money and it's always an honor when I get compliments on my website. I've even scored some clients building websites. I would recommend any entrepreneur to certainly give it a try but be prepared to work hard and do lots of research. It may be hard and time consuming but if you can do it and do it right your pockets will thank you.
Do you feel as though you have found your niche within your industry? If so, what do you contribute to discovering what your niche is?
Finding your niche becomes easy as you truly learn yourself and explore what you like to do. When you do something that produces that feeling of euphoria that's when you know you've found your niche, you've found your lane. Find it and stick with it. I've most definitely found mine.
What would be your advice to another woman who may be thinking of starting their own online business and what are some steps you think they should take to get ready?
In my beginner's course for #GirlBossVolumes I list the "Fab Five" which are the 5 things every aspiring entrepreneur needs before they even get started. Those 5 things are: Faith, Passion, A Positive Attitude, Patience, and an Open Mind. I truly believe your success is largely dependent on possessing the Fab Five. Possessing those 5 things will keep you committed to your vision and because you possess those things your create a productive environment for your dreams to manifest.
When it comes to marketing, what has been the best vehicle to get your message across and really draw in your audience? Social media, video, speaking engagements….
Social media, video, and speaking engagements are all great tools to use to market yourself but I've found what has really allowed me to grow my audience is simply by being myself. So many people will give you all of these strategies and while that's great people need to be themselves to thrive. In a world where so many people aim to be like someone else many appreciate someone tangible. Someone they can feel and connect to so while I'm professional you still get down to earth, approachable, humble, funny LaShae even in a business environment. You thrive best where you are free. But to be technical I use all forms of advertisements whether it be live videos, recorded videos, speaking engagements, social media, or hosting community events.
What are you future goals for “The FaShaenista Files” and how can people support your movement?
The FaShaenista Files is a brand that is forever evolving and changing. We are always adding new products and services because it's important that the needs of the consumer be met. To stay tuned and in the know we can be found on Facebook and IG @thefashaenistafiles.
Check out The FaShaenista Files.