On Dec 12, 2017, Instagram rolled out a new feature that can be super beneficial to us online business owners. Instagram's latest update now allows you to follow Hashtags.
"Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time." - Instagram Blog
How this can benefit the online business owner or digital brand?
This new feature will let us tailor our time lines to the accounts that matter. We will be able to see and be seen by those who have similar interests and those who want and need out products. We will be able to connect with the people we need to be connected with.
Be sure to test this feature and incorporate it into your social media marketing strategy.